“There was no long-range marketing plan”, says Joel Rosen in the new Motorbooks title Motion Performance: Tales of a Muscle Car Builder by Martyn L. Schorr, and like so many legends, things just seemed to take on a life of their own for Motion Performance.

Mr. Schorr brings the Motion Mystique to life with his in-depth, highly entertaining and enjoyable book. This is a book that reads about as fast as the cars Joel “Mr. Motion” Rosen put together. The author begins with a little history lesson about auto racing, going back to 1904, when the cars from Buick Motor Division were cleaning up at the tracks. We are treated to some racing history about the Duesenbergs, Stutz Bearcats and the Hudson Hornets (the Hudsons won 27 of 34 NASCAR Grand Nationals!), and the inspiration that a young Joel Rosen would draw from these cars. Interestingly enough, the exponential growth in speed and power over the years from these early supercars would be mirrored in his own brand of high-powered muscle.

Joel Rosen and a Motion Corvette

In the mid-1950’s, Joel became tired of the lack of hands-on experience offered in his college engineering courses, decided to join the Air Force and hone his talents working on airplanes. Shortly after his discharge, Joel opened his own auto shop and in his spare time competed in gymkhana and hill-climb racing with his wife. They raced a Corvette and did very well, but it was a street Cobra that brought major attention to his tuning talents prior to his alignment with Chevrolets. It was Joel’s magic touch in dyno tuning that created a name for his shop, and soon, there was little time for wrenching on the neighborhood grocery getters… It was performance-only from then on.

A Baldwin-Motion 427 Camaro

Having a keen entrepreneurial spirit, he struck a deal with Baldwin Chevrolet to “built to order” street cars with a money-back guarantee. His success with the big block Camaros found buyers waiting in line across the U.S., Canada, Germany, Iran and Switzerland to mention a few…. and the list of Motion supercars was as impressive. Motion-prepared engines were finding their way into Novas, Chevelles, Vegas, full size Biscaynes and Corvettes. The success of all the Chevrolets brought interest from Pontiac and Oldsmobile as well, and even an Iso Grifo sporting a 427!

Joel Rosen was not a one-trick pony. His love of horsepower led to building super fast boats at Motion Marine, as well as performance street VW’s and dune buggies at Motion Mini Car. Overcoming the obstacles placed before him by the oil embargo and the Clean Air Act of 1970, Joel ventured into building Mako Shark Vettes, IROC Grand Ams and Monte Carlos well into the 1980’s. In 2005, he debuted an all new Camaro at the annual SEMA show in Las Vegas.

The book documents the vision and keen determination of an automotive genius. We are treated to a bevy of photos which add to the enjoyment of the story. You get the feeling that you are one of Baldwin Motion’s satisfied customers… As my father put it, “I know my left foot kept looking for the clutch pedal. For anyone who has ever raced or even dreamed of racing this is one book you should own.”

Phase 3 Motion Camaro

Truly a great addition to any high performance lover’s bookshelf, the book is one of those rare works that brings the historical, emotional and factual ingredients together in a slick package. It has some great “repeat” value, meaning you’ll find yourself cracking it open again and again… if not just to enjoy the great collection of photos and car features. Truly a wonderful documentation of something uniquely American.

PHOTOS CREDIT/COURTESY MARTYN SCHORR

Motion Performance

Motion Performance
Tales of a Muscle Car Builder
Martyn L. Schorr
Illustrated. 176 pp.
Motorbooks
$35.00

Grab your copy here, and save almost 35%

If you’re a long-time visitor to my website, or just know us, then you already know how we enjoy the hell out of saving our clients and friends some cash… simply because we love saving some ourselves! From time to time (usually a few times per month), we’ll hide a deal someplace on the site… it might be a free t-shirt, a sticker, something from one of our pals in the industry, a break on design work and costs… or even a coupon for the online store! With the Holidays approaching and money tight all around with the economy in the current state, I’m stoked to offer…

Mystery Print Packs!

The new “Mystery Print Packs“:

How cool is this:

8×10-inch prints normally sell on the site for $12.00/ea. I’ve decided that a fun way to get more bang for the buck (and handle some Holiday shopping, too!) would be to offer some “package” deals.

Amplifying the “fun” part works like this: You buy a “Mystery Print Pack” for $30, and you get two random 8×10 prints, PLUS a special 8×10-inch print (one not normally offered as an 8×10), AND…. how about this: Every fifth pack sold gets a signed, 19×13-inch print (it’ll be a cool one) thrown in! There you have it….

A great gift idea for the hot rodder on your list!

You get a print for 1/2 off PLUS a shot at a limited-edition, signed print (could be a $50. bonus!)… make that a one-in-five shot!

Check it out here!

…that really “pop”.

Traditional Lakes Roadster artwork

As we were packing up some prints to ship out the other day, a friend stopped by and began to rave about the color and quality of these pieces. Naturally, I was stoked to hear this, and realized that I’d never really given much thought to it. After all, I see them from loose pencil roughs on paper, right though completion in digital, and all of the post-print work that goes into them, and simply want to deliver a piece that looks good. To me, each piece just has to look “right”. My pal then gave me an idea: Show some of these pieces as they look on paper, complete… ready to ship. So, I snapped a few pics of some pieces, and wanted to share a few examples with you, just to show what kind of quality you’ll receieve when ordering one of our prints:

1955 Chevy rendering

Our renderings for example, are delivered on superior quality, acid-free archival paper, and the work itself is created using an 8-color pigment process (UltraChrome K3 by Epson), and all post-print work (airbrush, etc) is created using Createx and House of Kolor products for the truest color matches and best ‘flakes and pearls where needed. I’ve never really promoted these facts, as I assumed that all renderings and prints were created equal, but after receiving a ton of positive feedback, I thought I’d share it here, and hopefully swing anyone thinking about grabbing a print over to the “yeah, I’ll take one” camp!

Just for kicks, here’s an example of the detail I like to throw in, these shots coming from a ‘55 Chevy resto-mod rendering:

1955 Chevy interior drawing

…and yes, you can even read the lettering on all gauges:

1955 Chevy dashboard rendering

That all shown, we’re pretty proud of the finished product, and hope that you will be, too! Even the experimental works have been turning out with a great look:

Automotive fine art

I hope that you like what you see, and that all of the techno-jargon makes sense. As always, if you have any questions, feel free to hit me up, and I’ll get you an answer! Thanks for looking in, and thanks to all who have been collecting my work! Look for more new pieces soon!

…and feel free to browse or grab some hot rod art here!

I’m quite psyched about our press coverage this month…

If you recall the rendering for Resilience, the custom Buick) I had created:

Rendering for Resilience, a custom '52 Buick Riviera

…it’s begun hitting the magazines!

We’re officially big in Japan!

Resilience was shot in Sacto, and grabbed six pages in the kick-ass Japanese title Cruisin’ Magazine! We are flat-out stoked, and the response to the car overseas has been nothing short of amazing. I’m absolutely floored by it, and still can’t get over how incredible Tim’s work is on the car. I’ve said it before, and I’ll say it again, we had a great team in the shop with Tim, Shawn and Dave, and I honestly could never ask for a better car owner team than Erik and Paul Hansen. Simply an amazing experience and time, and be sure to scrape up a copy on the Cruisin’ Magazine site, or from the good folks at Mooneyes!

…and as if that weren’t cool enough, Resilience returns to Rod and Custom this month in finished form!

We were stoked when the rendering was a part of the “Dream Car of the Month” column at the start of the year, and we get to follow that with Mike Chase’s fabulous studio shots of the mighty Buick, along with Tim B.’s great feature editorial. I was floored when I read the piece, and extremely thankful to Erik, Paul, Tim and Carrie for including my name in the article as they did… It was a pleasure just to be a part of it all.

Two guys who were left from the article (however it happened), but without whom this car would have never made the Pomona debut are Dave Neal and Shawn Ray, two remarkably talented builders and dedicated friends. These guys busted their behinds to make it all come together, sacrificing weekends, nights, comfort and time with family to see it through, and were an integral part of the fun and success of the big copper barge. Thanks, guys… amazing work.

And thanks, as always, to the staff at Rod and Custom Magazine for the coverage and support!

Over the last decade, we’ve seen explosive growth in the hot rod and custom car industry and hobby as a whole. This can be attributed to the popularity of television shows like Overhaulin’, American Hot Rod and others, as well as Powerblock TV, the Barrett-Jackson Collector Car Events, and of course, the access to great personalities like Chip Foose, Stacey David and others. This brings in new enthusiasts, and naturally, more project cars!

Not since George Barris snapped thousands of photos and wrote hundreds of articles promoting the hobby back in the 1950’s and ’60’s have we seen so much attention on our hobby, and it’s amazing to witness. Yet, while there’s all of the excitement, many of these new fans and participants are feeling lost when starting a project. It can be a daunting task to say the least, but when taking those first steps, having the right footing can make all of the difference in the world.

Naturally, any success in a project requires a plan, and building or modifying a car requires very careful thought at this stage. I’ve often heard guys say “I just build as I go… no plan, just what feels right”, and sadly, it certainly doesn’t look like it must feel in many cases. Disjointed design, half-assed “fixes” to make parts fit, and often unsafe “engineering” (“engine-beering”, most likely) have sent many a project to an early grave. Thus, the best advice would be to bring on an experienced designer to help guide you along. As a professional hot rod and custom car designer with over twenty years experience in the auto industry (from parts and service to body and after-market accessories), as well as training in design and fine art, I’m here to offer some advice on taking those first steps.

Rough sketches for Resilience

Five things to consider when hiring a designer:

Unless you have a background in design, you’ll want to seek out a designer to help you refine your vision. The importance of having a vision on paper, especially when working with shops and others on a team cannot be overlooked. You’ll have a vision of the finished product for everyone to work from, and it helps to avoid gaps in communication, and errors in describing what you want to accomplish.

When shopping for a designer, keep some things in mind:

1. Look for one with a style you like.

Not only are you hiring someone to assist in laying the groundwork for your project, but this person must be able to convey your ideas and tastes, as well as create a piece that will inspire your build team. You’ll want some “wow” factor, but also be sure that your designer draws with proper scale and proportion! Taking a cartoon or shoddy “Photochop” to an experienced builder will get you laughed out of the shop. Sure, the kid you hire in a forum can make that ‘58 Edsel bumper look like it fits your Monza, but in reality, would it? (and are you looking to blow your budget on wild changes before the car even hits primer?) Look around, and study the artist’s styles and prior work.
Much like you chose a car that excited you, be it for nostalgia reasons, a certain feeling it gives you, or just the fact that you liked it overall, you’ll be miles ahead by selecting a designer in the same way. When the car is torn apart and looking bleak, the artwork will serve as an excitement generator.

Resilience rendering

2. Find a designer you get along with.

Spend some phone and email time conversing with designers. See if you get along, and can communicate freely. An open exchange with your designer will pay off in a HUGE way when working. Look for someone who can help guide, if asked, but also take an idea you have and run with it. Nothing can be more disappointing than getting going with a guy who doesn’t listen, or is looking to create a portfolio piece on your dime. On the flip side, simply hiring a “wrist” to make some lines based only on what you say is boring, and will; leave your design “flat”. On the same note, just hiring an “artist” who rehashes the same 3D model their last 40 customers got, but with different paint and wheels will get you, well, the same car as those other 40 guys.
Make your budget known, and make sure that your designer understands that.
Make it an open exchange where ideas can flow freely, and you’ll be pleasantly surprised how an idea can grow or be refined to mind-blowingly cool in the right hands.

3. Understand the designer’s terms.

Get it ironed out immediately when speaking, just how many revisions you’ll receive, and what the cost may be above that level. Know how the work will be delivered. Hard copies? (one for you, the shop, and maybe for promotional purposes?) Digital copies for magazine ink? (how about sponsorship proposals?) Can you use the artwork to promote the car? Who owns the Copyright?

A professional designer will furnish a contract spelling this out, allowing for worry-free design time. Check this out from step one, and you’ll avoid starting over when your forum buddy disappears with your PayPal payment.

Understand, too, that work will often depend on payment. If you want your designs quickly and well-done, be prepared to pay a bit more, and respect the time required to perfect a design. Much as you wouldn’t rush a surgeon reconstructing your body, giving the same consideration to your designer will breed equally functional results!

4. Don’t be the “I’ll know what I want when I see it” guy.

That guy is the enemy of designers, and it translates to “headache” to any pro. Have an idea at the first consultation, even if it’s vague, and ask for direction/advice if needed. Know what you’d like to do with the car. Will it be restored? Modified? A combination of the two? Something wilder? A professional designer will offer examples, and throw ideas around with you, hitting on your likes and dislikes before pencil hits paper. Many great cars develop during these “bench racing” sessions, and you’ll save a ton on revisions. Communication is your best friend here. Simply jumping from style to style will burn you and your designer out, and close doors on really creative ideas.
Research the hell out of your project and ideas. Go to shows, cruise nights, rod runs… Pick up magazines, books, videos… Look around at what’s been done, and find a style that you like. Make a list of things that you enjoy about cars. Perhaps you enjoy good handling, or maybe straight line performance is more your thing. Maybe it’s all about the look of the car, and you’re after a show car that’ll make people stop and drool. It’s this stage that will help determine a direction for the project, and is of HUGE importance.

Custom billet wheel design

The milled wheel

The completed and polished wheel

You should have a list of your dreams for the car, and one alongside that is more realistic, taking into consideration the reality of the car you’ve chosen. Approaching a professional designer with these will save time, frustration, and above all, help to nail that “perfect” concept.

5. Don’t fall victim to trends.

Simply shopping at the “popular kids” table will, inevitably, breed you a cookie-cutter car. Simply saying “oh man, that car that won Street Machine of the Year had a cool hood, so I want THAT hood, and the same wheels, and the same paint, and then that car that won the year before had those seats… I want THAT interior…” and so-on will not design or build YOUR dream car. Much as you may have enjoyed looking at that model in a magazine ad, would you marry her? Chances are, you’d rather find someone who fits your life, who matched that often undefinable set of criteria that just “does” something for you.

This project car should be no different.

Seek out a designer who understands the style you’re planning to build your car in, and can offer unique approaches to design problems that not only make your eyes pop out, but will keep a few bucks from doing likewise from your wallet.

The completed car!

If you’ve seen a teal green and gray car with a tweed interior and 15-inch billet wheels lately and thought “wow… the 1990’s called, and they want their car back”, imagine what response a car built in a trendy style today will elicit in ten or fifteen years. “Build to YOUR taste, not someone elses’” is my credo in the studio. Approach modifications tastefully, respectfully, and with the thinking “how does this change affect the rest of the car? What purpose does it serve?” If it makes sense, do it. If it’s questionable, question the hell out of it.

That said, head on out and explore… look at work, compare styles, and talk with designers. Your decision should go beyond price, and be the RIGHT fit for your project. Seek out a designer that can listen, offer ideas, and above all, nail your design. After all, simply setting sail on the ocean might take you SOMEPLACE, but is it where you WANTED to go? Hiring a designer will help chart that course, and the end of the journey, when plotted correctly, will have you itching to hoist the sails again, and that’s what this whole car thing is all about anyway… feeding that passion.

This morning, as I updated my site and a few posts here, I hopped on good old YouTube for moment, and saw a link to Rancid’s new video, and gave it a look… Good deal, good tune…

But….

Hang on….

…is that… ???

Body double! ...or just thinking too much?

…no way….

It sure as hell looks like Corey Feldman!

"Goofy's a dog. He's definitely a dog."

Awesomeness.

…and take a little step back in time with me.

Back in 1980, Len Legere Sr. bought the remains of a ‘71 Javelin from a wrecking yard, and took it from a forgotten mess to the ISCA National Championship. The car had a HUGE impact on me almost twenty years ago, and still brings forth that teenage awe that it did when I first laid eyes on it at the Clutch Artists AutoRama in Buffalo, NY. Before we get too deep into it, dig on some video caught by my father those many moons ago (pardon the low quality– time has been harsh to the old VHS tapes, and his transfer was decent, but moving it online has degraded it a bit more…).

The car absolutely jumped off of its turntable that March day, and drove deep into my psyche. Here was a modern custom car… a contemporary take on the radical customs I was already obsessed over as a kid, but oh, so much more! That stance was aggressive, and not typical at all of a custom car, it had billet rollers, and those proportions, man!! Chopped and sectioned, and channeled just right over that custom frame… This was a 1:1 version of the models I was building! I can’t begin to count the hours I spent studying the car as it went ’round and ’round that weekend, but know this much: I was taking notes.

As a junkyard-trolling individual, I recognized the (then)late-model Monte Carlo headlamps, the Fairmont tail lights… but the specifications were branded into my brain: roof chopped 2.5-inches, body sectioned 3-inches, floors channeled 5-inches. I stood there, imagining the car sitting on the ground… how it would have looked, a whole, what… 40 or so inches tall? Awesome.

Anyway, I bring this car up following a week of finishing off a couple of pro-touring style car renderings, and a late night of pondering where that whole movement will go next. After all, custom cars grew to become milder versions of their former selves, save for a few notable examples like we have here, and pro-street became, well, pro-touring… Yet, almost 20 years ago, Len Legere created a car that would easily meld the custom and pro-touring camps, and left an indelible mark on my design sense. Since that day in the Buffalo Convention Center, I’ve worked to add styling cues to my designs that honor that pivotal moment, and have enjoyed the hell out of it all. Here’s hoping you’ll do the same, and thanks, as always, for peeking in….

I have an upcoming artist feature in the relatively new Benchrace Magazine, an online publication geared toward the hot rod community, and loaded with absolutely killer feature articles each month, and I’m pretty stoked, as this is really the first online ‘zine to include my work.

Cover of Benchrace #9

Weighing in at nine issues (when the new one hits, anyway), the magazine has already nailed some killer content, including stuff from guys like Jim “Jake” Jacobs, Tom Fritz, our good pal Jimmy Smith, Dan Picasso and more! Hell, it’s even had the great Reverend Billy Gibbons on the pages! Good times indeed!

Suffice to say, it was cool when Robert threw the idea out there to feature my art… I’m always stoked when anyone takes notice of my stuff, and it was a good experience! As part of the fun, I was asked to offer up a print as part of his monthly prize drawing, and I’ve obliged, offering up on of my signed/numbered and limited-edition pieces, the Mahi Mah-T:

Show rod artwork by Problem Child Kustoms Studio-- Win it!

Add to that (by golly, it just gets better and better, huh?) the chance to win a free set of wheels, compliments of Real Rodders Wheels, just for subscribing (it’s FREE, by the way), and the icing is on the cake:

Win a set of Real Rodders Wheels by registering at Benchrace Magazine!

If you get a chance, check it out… I think you’ll enjoy it.

…and coffee, too.

Got into a great conversation with a friend recently over a few donuts and some coffee, and talk turned to historical cars that offer inspiration from a variety of standpoints…. and it tied in perfectly with what’s going on in the automotive industry… especially with American companies folding. This kills me, as there seems to be absolutely NO RESPECT for the advances made by American car companies, or their impact on technology and the economy at large.

As you may already know, I have a deep fascination with all things Ferrari. The sheer elegance of design, combined with the amazing heritage and utter lust for performance that these machines elicit in one’s mind… hell, one’s soul, even, is the stuff of legend. Yet, surprisingly, for a guy who talks a lot, I’ve never touched on another great car to come from not Italy (although we’ll touch on that later), but from right here in the US, the mighty Duesenberg.

How can one deny the sheer excitement of any of the company’s offerings? Hell, even the history of the marque is filled with the stuff of legend. Two brothers, both self-taught engineers (think about it, isn’t every hot rodder somewhat of a self-taught engineer?) set out to build sports cars. August and Fred built cars in the ’20’s that had features you might find on today’s cars: four valves per cylinder, dual overhead cams, and even juice brakes!

Anyway, the history of the marque is readily available with some minimal research skills, so we won’t waste time on chronology here. What interested me most about the Brothers Duesenberg, was their use of superchargers and other go-fast goodies that seems, well, kind of strange, given the years in question. We’re talking cars in the late ’20’s that had 140 MPH capability! An American, coach-built car (hell, by the time a wealthy owner got done, these things weighed tons!) that could run 0-60 times in roughly eight seconds! Again, that’s PRE-1930! If that’s not engineering and hot rodding at its finest, well, grab some stronger coffee, sir, and wake up.

Moving along, an interesting point was brought up regarding the partnership of one Virgil Exner and Fritz Duesenberg (son of August) on the Stutz Bearcat…. here was the prime example of Chrysler design, working with the heir of the genius that was Duesenberg. Sadly, this was a doomed marque (but sure made creative use of domestic offerings from Delta 88’s to Grand Prix’s!) One begins to wonder what may have been, had this partnership been at a more opportune time. In a way, there’s a lot of inspiration to be found in there…. the use of existing, perhaps not-so-inspirational cars to begin with, to create a coach-built car with performance, all while giving a nod to this golden age.
Sadly, we’re at a point where the political agendas and underlying turmoil have destroyed the industry, and are stripping the historical significance of our storied past, and leaving with it a revised version, loaded with controversy. At it’s most basic level, this is an industry that is dynamic, exciting and loaded with great stories of great men and innovation, and to not be inspired by any of it leaves one to consider anyone’s dedication to it in a much brighter light.

We’re in an age now (in the hot rodding hobby) where we have talented builders following on this original path, and creating incredible cars from almost nothing. While it’s exciting to witness, it just seems altogether more interesting when compared to a historical reference point, and one draws out some inspiration from two brothers who simply wanted to build fast cars… Ahh, the good old days.

After the last post, I got to work, and completed one of the concept sketches…

Surf Cube concept rendering

Naturally, I began sketching ideas for these Cube’s as soon as I laid eyes on them, and the above idea kept knocking on my brain… It just HAD to be drawn first!

The “Surfite” of one Ed Roth has always ranked as a top ten custom car in my book, not only because it’s so damn original, but it’s also surf-oriented, and as you know, I love me some surf ANYTHING. And man… the little Cube not only calls out for a “lifestyle vehicle” treatment, but as a surf wagon??! Oh YES! Taking cues from Mr. Roth’s lilliputian land rover, I plugged in classic hot rod and So-Cal VW styling cues, and attempted to honor the master “hisself” (as he’d say) with a modern take on the little Surfite.

Roth's Surfite

Pop-out side glass? Check. Asymmetrical tail light treatment? Check. Aggressive stance? Checkity-check. Custom trim and mild re-work all over? Double checkity-check. Take a very unusual car and make it even more personal/unique? Check, check, checkity-check check! It’s useful, like the swing-out rear glass and flip-up side windows, to the small step built into the rear fascia, and, well… it just looks COOL.

I dig it, and hope you do, too… And if so, holler at me, and I’ll continue finishing what I’ve started in the sketch book, and show off an entire series, perhaps.

Why not see some more, or grab a shirt or print over on my site at www.problemchildkustoms.com ? You’ll be glad you did… and so will I!