Doozy’s and donuts…

…and coffee, too.

Got into a great conversation with a friend recently over a few donuts and some coffee, and talk turned to historical cars that offer inspiration from a variety of standpoints…. and it tied in perfectly with what’s going on in the automotive industry… especially with American companies folding. This kills me, as there seems to be absolutely NO RESPECT for the advances made by American car companies, or their impact on technology and the economy at large.

As you may already know, I have a deep fascination with all things Ferrari. The sheer elegance of design, combined with the amazing heritage and utter lust for performance that these machines elicit in one’s mind… hell, one’s soul, even, is the stuff of legend. Yet, surprisingly, for a guy who talks a lot, I’ve never touched on another great car to come from not Italy (although we’ll touch on that later), but from right here in the US, the mighty Duesenberg.

How can one deny the sheer excitement of any of the company’s offerings? Hell, even the history of the marque is filled with the stuff of legend. Two brothers, both self-taught engineers (think about it, isn’t every hot rodder somewhat of a self-taught engineer?) set out to build sports cars. August and Fred built cars in the ’20’s that had features you might find on today’s cars: four valves per cylinder, dual overhead cams, and even juice brakes!

Anyway, the history of the marque is readily available with some minimal research skills, so we won’t waste time on chronology here. What interested me most about the Brothers Duesenberg, was their use of superchargers and other go-fast goodies that seems, well, kind of strange, given the years in question. We’re talking cars in the late ’20’s that had 140 MPH capability! An American, coach-built car (hell, by the time a wealthy owner got done, these things weighed tons!) that could run 0-60 times in roughly eight seconds! Again, that’s PRE-1930! If that’s not engineering and hot rodding at its finest, well, grab some stronger coffee, sir, and wake up.

Moving along, an interesting point was brought up regarding the partnership of one Virgil Exner and Fritz Duesenberg (son of August) on the Stutz Bearcat…. here was the prime example of Chrysler design, working with the heir of the genius that was Duesenberg. Sadly, this was a doomed marque (but sure made creative use of domestic offerings from Delta 88’s to Grand Prix’s!) One begins to wonder what may have been, had this partnership been at a more opportune time. In a way, there’s a lot of inspiration to be found in there…. the use of existing, perhaps not-so-inspirational cars to begin with, to create a coach-built car with performance, all while giving a nod to this golden age.
Sadly, we’re at a point where the political agendas and underlying turmoil have destroyed the industry, and are stripping the historical significance of our storied past, and leaving with it a revised version, loaded with controversy. At it’s most basic level, this is an industry that is dynamic, exciting and loaded with great stories of great men and innovation, and to not be inspired by any of it leaves one to consider anyone’s dedication to it in a much brighter light.

We’re in an age now (in the hot rodding hobby) where we have talented builders following on this original path, and creating incredible cars from almost nothing. While it’s exciting to witness, it just seems altogether more interesting when compared to a historical reference point, and one draws out some inspiration from two brothers who simply wanted to build fast cars… Ahh, the good old days.

A Rocket Ride….

…and a trade that rocked the world.

Twenty years ago this week, the Edmonton Oilers traded Wayne “The Great One” Gretzky to the LA Kings, marking the day that Hockey stood still. August 9, 1988 is a date that still elicits a response in any Hockey fan, and for good reason. I’ll throw in another date: December 12, 2000, the day that GM announced that they were pulling the plug on Oldsmobile. Two very different events with very different outcomes… yet, they share a few key things in common, and a valuable lesson that a carmaker could have learned from a Hockey player.

Consider the impact that Gretzky had on the game (if not a community): 1851 points… 200+ points in each of four seasons… 92 goals in ONE season! (hell, being a Sabres fan, I have to point out that Alexander Mogilny came close once… at 70) Take a moment to fathom that, then, consider that his record has stood since being set in the ’81-’82 season. The man’s photo should appear in the dictionary under the word “Hockey”. I could spout off stats here, but you can find those easily enough… Suffice to say, he dominated the game on the ice. Yet, what he did OFF of the ice would forever change the game as well.

In 1988, the Great One was traded to the LA Kings.

The deal was monstrous to begin with, but the terms were astounding in their own right: The Oilers gave up the league’s reigning superstar for $15 million, three number one draft picks, Krushelnyski, McSorley, and negotiating rights to minor league defensemen, along with LA’s Jimmy Carson (a recent pick who just put up 55 goals).

Take a second to drink in that trade.

Not only was that big money in ’88, but it broke up a team that had “dynasty” written all over it… If you’re a Hockey fan, then you know all about the Oilers of that era, with Grant Fuhr, Jari Kurri, Mark Messier… Man, I remember collecting cards and stickers of those guys like they were gold (in some cases, they were… Remember the gold foil stickers?). To take Gretzky to LA?! What were they thinking?

Granted, number 99 in Los Angeles wasn’t the ticket to a cup victory (or a dynasty) on ice… But what the deal did for the sport itself?! Far-reaching and dynamic are two words that scratch the surface… Barely. Here was an uber-talent, wrapped in a marketing dream. Great personality, incredible with words, and a look that could move product. His assimilation into US pop culture was the stuff of legend. Consider: If, like me, you grew up in the ‘80’s, you knew Gretzky (even if not from Hockey) from ads for Campbell’s, Coke, Ford, American Express, an action figure, hell… the guy even had a Saturday morning cartoon with Bo Jackson and Michael Jordan! (remember “Pro Stars”?) Add to his clout an ambassador status, bringing the game to numerous new fans… A fact to ponder: When Gretzky hit US soil as a player, there were 15 franchises of the NHL in the US. Today, there are 24. Talk about opening a market!

Back to Oldsmobile for a spell here… Consider that in 1897, the carmaker was forging ahead, pushing design and technical innovation to create a dynamic new car. It was to become GM’s shining star, the brand that pushed innovation for the corporation. Being GM’s “innovation brand” meant that other carmakers would often study their products, and attempt to mimic them. Not only was Oldsmobile the first mass-produced car (the 1901-1904 Curved Dash), but was the first with an automatic transmission (1940 – the Hydromatic), the first overhead valve V8 (’49 – also leading the way with a hardtop and wrap-around windshield that year!), the first turbocharged engine in an American car (’62!), the first front wheel drive car in America (the ’66 Toronado), and so on… Ponder this: in the 50’s and ‘60’s, makers like Mercedes would buy and dissect Oldsmobiles (and other GM cars) to see what made them tick. At the time, there was truly no substitute for an American car.

Oldsmobiles were the choice of the techie crowd… they had the advanced features, and appealed to the more technologically hip consumer. Olds and GM capitalized on this for a bit, but then lost the vision somewhere along the way. Rather than build on a success (see Gretzky above), GM stuttered, and down-graded the brand to compete with foreign cars on their own level. Rather than push the envelope, and allow Oldsmobile to bloom into the leader in technology and design for GM, they pulled funding from the coffers for projects like Saturn, among other things. (don’t get me wrong here— Saturn is a fine make, and having worked for Saturn, I am grateful for the food and shelter my career there provided… just still suffering the “WHY??!!” over pushing Saturn into Oldsmobile territory, and giving the little plastic-clad cars all of the cool advancements) GM dropped the ball, and took what should have been a bright Oldsmobile future, with great new cars that would have rivaled Lexus, BMW and their ilk, and let it slip into the old folks home of the corporation. One notable exception was the Aurora (I have a very soft spot for the first-generation units… Remember the first time you saw the ‘95’s… Man were those cool when new!), which led the way in innovation, and sat at the crossroads for a trek back to greatness… yet, sadly, it seems that the higher-ups were too busy looking into overpriced, oversized SUV’s to haul fat-ass suburbanites around the mini malls. By the time that last Alero rolled off the line on April 4, 2004, the fire was definitely gone. The rocket was more of a lawn dart, sadly…

Adding insult to injury, GM decided to kill off more jobs and cars with potential to concentrate on… Trucks.

At the start of a new environmental awareness, the good General concentrated on big old SUV’s, targeted at vacuous housewives who have no clue how to drive them. Another well thought out plan. Rather than attack the future and hold an upper hand, doing some good for the entire brand, they concentrated on one small niche, which ironically, has become the proverbial Achille’s heel of a car-making giant. Presently, they have no true marquee in brand that does what Olds once could. Who’s to say that Oldsmobile may have been the leverage point for GM in the escalating hybrid wars? I’d like to entertain that notion. Had they stayed on path, who knows? We may have seen George Clooney cruising a Cutlass versus a Prius.

Consider the effects of the Gretzky trade, when applied to the Oldsmobile (and subsequent GM) debacle: While Edmonton sacrificed a pillar of their team, they still managed winning seasons and a Cup victory, and gained a fairly stable ground (player-wise, not so much owner-wise) to build on. Bigger than that, Hockey itself won, big time. By allowing a great talent to continue down a road that he himself forged, great things happened all around. Had number 99 stayed in Edmonton, I have no doubts that we’d have seen a number of Oilers Stanley Cup years… it’s a given. Yet, what that trade accomplished for the future of the sport was incredible. Am I suggesting that had GM invested resources into allowing Oldsmobile to progress on the brand’s original course that it may have had a similar effect on the corporation at large? You bet your ass I am.

All told, I’ll bet that there will be a moment of silence this week as Edmonton fans and residents recall the day the Great One left the Great White North… and that, at the same time, a few tears will be shed by GM shareholders as they look back on the rocket ride that could have been…

Need more insight and opinion? Just want to look at cool pictures and hot rod designs? Head on over to PCK Studio at www.problemchildkustoms.com.