Over the last decade, we’ve seen explosive growth in the hot rod and custom car industry and hobby as a whole. This can be attributed to the popularity of television shows like Overhaulin’, American Hot Rod and others, as well as Powerblock TV, the Barrett-Jackson Collector Car Events, and of course, the access to great personalities like Chip Foose, Stacey David and others. This brings in new enthusiasts, and naturally, more project cars!
Not since George Barris snapped thousands of photos and wrote hundreds of articles promoting the hobby back in the 1950’s and ’60’s have we seen so much attention on our hobby, and it’s amazing to witness. Yet, while there’s all of the excitement, many of these new fans and participants are feeling lost when starting a project. It can be a daunting task to say the least, but when taking those first steps, having the right footing can make all of the difference in the world.
Naturally, any success in a project requires a plan, and building or modifying a car requires very careful thought at this stage. I’ve often heard guys say “I just build as I go… no plan, just what feels right”, and sadly, it certainly doesn’t look like it must feel in many cases. Disjointed design, half-assed “fixes” to make parts fit, and often unsafe “engineering” (“engine-beering”, most likely) have sent many a project to an early grave. Thus, the best advice would be to bring on an experienced designer to help guide you along. As a professional hot rod and custom car designer with over twenty years experience in the auto industry (from parts and service to body and after-market accessories), as well as training in design and fine art, I’m here to offer some advice on taking those first steps.
Rough sketches for Resilience
Five things to consider when hiring a designer:
Unless you have a background in design, you’ll want to seek out a designer to help you refine your vision. The importance of having a vision on paper, especially when working with shops and others on a team cannot be overlooked. You’ll have a vision of the finished product for everyone to work from, and it helps to avoid gaps in communication, and errors in describing what you want to accomplish.
When shopping for a designer, keep some things in mind:
1. Look for one with a style you like.
Not only are you hiring someone to assist in laying the groundwork for your project, but this person must be able to convey your ideas and tastes, as well as create a piece that will inspire your build team. You’ll want some “wow” factor, but also be sure that your designer draws with proper scale and proportion! Taking a cartoon or shoddy “Photochop” to an experienced builder will get you laughed out of the shop. Sure, the kid you hire in a forum can make that ‘58 Edsel bumper look like it fits your Monza, but in reality, would it? (and are you looking to blow your budget on wild changes before the car even hits primer?) Look around, and study the artist’s styles and prior work.
Much like you chose a car that excited you, be it for nostalgia reasons, a certain feeling it gives you, or just the fact that you liked it overall, you’ll be miles ahead by selecting a designer in the same way. When the car is torn apart and looking bleak, the artwork will serve as an excitement generator.
Resilience rendering
2. Find a designer you get along with.
Spend some phone and email time conversing with designers. See if you get along, and can communicate freely. An open exchange with your designer will pay off in a HUGE way when working. Look for someone who can help guide, if asked, but also take an idea you have and run with it. Nothing can be more disappointing than getting going with a guy who doesn’t listen, or is looking to create a portfolio piece on your dime. On the flip side, simply hiring a “wrist” to make some lines based only on what you say is boring, and will; leave your design “flat”. On the same note, just hiring an “artist” who rehashes the same 3D model their last 40 customers got, but with different paint and wheels will get you, well, the same car as those other 40 guys.
Make your budget known, and make sure that your designer understands that.
Make it an open exchange where ideas can flow freely, and you’ll be pleasantly surprised how an idea can grow or be refined to mind-blowingly cool in the right hands.
3. Understand the designer’s terms.
Get it ironed out immediately when speaking, just how many revisions you’ll receive, and what the cost may be above that level. Know how the work will be delivered. Hard copies? (one for you, the shop, and maybe for promotional purposes?) Digital copies for magazine ink? (how about sponsorship proposals?) Can you use the artwork to promote the car? Who owns the Copyright?
A professional designer will furnish a contract spelling this out, allowing for worry-free design time. Check this out from step one, and you’ll avoid starting over when your forum buddy disappears with your PayPal payment.
Understand, too, that work will often depend on payment. If you want your designs quickly and well-done, be prepared to pay a bit more, and respect the time required to perfect a design. Much as you wouldn’t rush a surgeon reconstructing your body, giving the same consideration to your designer will breed equally functional results!
4. Don’t be the “I’ll know what I want when I see it” guy.
That guy is the enemy of designers, and it translates to “headache” to any pro. Have an idea at the first consultation, even if it’s vague, and ask for direction/advice if needed. Know what you’d like to do with the car. Will it be restored? Modified? A combination of the two? Something wilder? A professional designer will offer examples, and throw ideas around with you, hitting on your likes and dislikes before pencil hits paper. Many great cars develop during these “bench racing” sessions, and you’ll save a ton on revisions. Communication is your best friend here. Simply jumping from style to style will burn you and your designer out, and close doors on really creative ideas.
Research the hell out of your project and ideas. Go to shows, cruise nights, rod runs… Pick up magazines, books, videos… Look around at what’s been done, and find a style that you like. Make a list of things that you enjoy about cars. Perhaps you enjoy good handling, or maybe straight line performance is more your thing. Maybe it’s all about the look of the car, and you’re after a show car that’ll make people stop and drool. It’s this stage that will help determine a direction for the project, and is of HUGE importance.
Custom billet wheel design
The milled wheel
The completed and polished wheel
You should have a list of your dreams for the car, and one alongside that is more realistic, taking into consideration the reality of the car you’ve chosen. Approaching a professional designer with these will save time, frustration, and above all, help to nail that “perfect” concept.
5. Don’t fall victim to trends.
Simply shopping at the “popular kids” table will, inevitably, breed you a cookie-cutter car. Simply saying “oh man, that car that won Street Machine of the Year had a cool hood, so I want THAT hood, and the same wheels, and the same paint, and then that car that won the year before had those seats… I want THAT interior…” and so-on will not design or build YOUR dream car. Much as you may have enjoyed looking at that model in a magazine ad, would you marry her? Chances are, you’d rather find someone who fits your life, who matched that often undefinable set of criteria that just “does” something for you.
This project car should be no different.
Seek out a designer who understands the style you’re planning to build your car in, and can offer unique approaches to design problems that not only make your eyes pop out, but will keep a few bucks from doing likewise from your wallet.
The completed car!
If you’ve seen a teal green and gray car with a tweed interior and 15-inch billet wheels lately and thought “wow… the 1990’s called, and they want their car back”, imagine what response a car built in a trendy style today will elicit in ten or fifteen years. “Build to YOUR taste, not someone elses’” is my credo in the studio. Approach modifications tastefully, respectfully, and with the thinking “how does this change affect the rest of the car? What purpose does it serve?” If it makes sense, do it. If it’s questionable, question the hell out of it.
That said, head on out and explore… look at work, compare styles, and talk with designers. Your decision should go beyond price, and be the RIGHT fit for your project. Seek out a designer that can listen, offer ideas, and above all, nail your design. After all, simply setting sail on the ocean might take you SOMEPLACE, but is it where you WANTED to go? Hiring a designer will help chart that course, and the end of the journey, when plotted correctly, will have you itching to hoist the sails again, and that’s what this whole car thing is all about anyway… feeding that passion.
